A med spa website built for treatment education, consultations, and online booking.
First-time med spa guests are not browsing — they are deciding whether to trust an injector or aesthetician with their face. This concept leads with education, makes consultations the obvious next step, and removes the friction between curiosity and a booked appointment.
All mockups on this page are concept work by Martin Web Works. No real client information is shown.
Premium aesthetics, calmly explained.
Injectables
Facials
Body
The homepage
One page, answering the questions a visitor brings.
The homepage is not a brochure — it is the first triage step. The hero names the situation, the services help the visitor self-qualify, and the trust block answers the silent question every prospect has.
Now booking · spring
Premium aesthetics, calmly explained.
Concept for Luma Aesthetics, designed by Martin Web Works. Layout adapts to industry-specific reading patterns.
Complimentary 15-min consultations · Insurance not required
Injectables
From $14/unit
Learn more →
Facials
From $145
Learn more →
Laser
From $195
Learn more →
Concept screenshot. Not a real client site.
Inside the site
The sections that earn the conversion.
Each block answers a specific question. None of them exist to decorate the page.
01 · Hero
Calm, clinical, and consultation-first.
The hero pairs a quiet visual register with one CTA: book a consultation. Provider names, a short ‘what to expect on your first visit’ note, and a confidential intake live in the upper third — no scrolling required to answer the questions a first-time guest is about to ask.
- Provider names visible above the fold
- Single primary CTA: book a consultation
- ‘What to expect’ note for first-time guests
lumaaesthetics.comLUMACall now Premium aesthetics, calmly explained.
Book a consultationSee servicesInjectables
Facials
Body
02 · Treatments
Treatment pages that educate before they sell.
Injectables, facials, laser, body. Each page explains the treatment, the typical timeline, who performs it, and the conservative pricing window. Guests self-qualify before they ever touch the booking widget.
- Per-treatment page with plain-English explanation
- ‘Who performs this’ shown clearly
- Recovery time and aftercare answered
lumaaesthetics.comLUMACall now Premium aesthetics, calmly explained.
Book a consultationSee servicesInjectables
Facials
Body
03 · Booking
Real online booking, not a contact-us form.
A modern booking flow picks the treatment or consultation, finds a time, captures the intake, and ends with a confirmation email. The widget is mobile-first and works without an account.
- Choose visit type → time → details
- Confirmation email + calendar attach
- Reschedule link in the confirmation
Luma Aesthetics
Send us a note
A real person reads every message.
Send message04 · Team
Providers, credentials, and a face for the practice.
Photos of the medical director, nurse injectors, and lead aestheticians, along with licensure and training. Guests are choosing a person; the page treats it that way.
- Provider bios and roles
- Schools, licenses, certifications
- Sample review layout, clearly labeled
What clients say
Sample review layout★★★★★
“Plain text reviews live here. The component connects to Google reviews on a live build.”
— Sample review · Roofing
★★★★★
“We keep the layout the same; only the words and names change once real reviews are live.”
— Sample review · Med spa
★★★★★
“Concept layout — designed so verified reviews are easy to read on a phone.”
— Sample review · Law firm
Sample review layout — real customer reviews replace these on a live build. No real testimonials are shown here.
05 · Gallery
Before-and-after, with the disclaimer guests expect.
Treatment galleries grouped by category (lips, smoothing, skin, body). Each pair includes the treatment, the time elapsed, and a results-vary disclaimer. Honest visual proof, never stock smiles.
- Treatment-type filter
- Timeline + results-vary disclaimer
- No stock photography — guest-permission gallery
lumaaesthetics.comLUMACall now Recent work, by neighborhood
See moreSee servicesArlington
Falls Church
Bethesda
06 · FAQ
First-visit logistics, pricing windows, and aftercare.
The biggest blockers to booking a med spa are logistical and emotional. The FAQ answers both in plain English and earns rich-result eligibility through schema.
- What to bring on your first visit
- Pricing windows and packages
- FAQ schema for rich results
Frequently asked
How fast can someone come out?+
Same-day estimates in most cases, weather permitting. Emergencies are handled same-day until 6pm.
Do you handle insurance claims?+
Yes. We document the damage, write the scope, and work with your adjuster end-to-end.
What warranty do you offer?+
Manufacturer warranty plus our 10-year workmanship warranty on full replacements.
07 · Intake
Confidential intake, written like a clinical form.
Health history, medications, and treatment goals collected in a short structured form. Encrypted in transit, with a confirmation that explains what happens next and how the information is used.
- Short structured intake
- Encrypted in transit
- Confirmation email explains next steps
Luma Aesthetics
New client intake
3 of 5 · 2 minutes to finish
Step 3 of 5BackContinue
Booking module
Consultations and treatments, booked online.
Guests pick a consultation or treatment, find a time, and complete a short intake. The confirmation explains what to bring on a first visit.
- Complimentary consultation as the default first step
- Treatment-specific intake on confirmation
- Reschedule link in every email
Book with Luma Aesthetics
Demo widget · consultations and treatment bookings
Luma Aesthetics Assistant
Trained on your business · Demo
Pick a question to see how the assistant answers:
Scripted demo. The real assistant uses your approved business information, not generic AI replies.
AI assistant
Treatment questions answered with your voice.
Guests ask the assistant about treatments and pricing windows. The assistant explains, qualifies, and offers a consultation booking — without making medical claims.
- Treatments, pricing windows, consultation flow
- Routes first-time guests to the right starting point
- Never makes medical promises or guarantees
See the full AI assistant page for guardrails, pricing, and other industry scenarios.
On a phone
Designed for the phone in a customer's hand.
Most service-business searches happen on phones. The mobile layout is the primary layout — not an afterthought scaled down from desktop.
- Tap-targets sized for thumbs, not cursors
- Quote / call CTAs visible without scrolling
- Fast load on 4G — under 2 seconds to interactive
Premium aesthetics, calmly explained.
Injectables
Facials
Body
Lead-capture flow
How a curious visitor becomes a booked consultation.
The page treats the booking flow as the first appointment, not a sales funnel. Each step removes a question the guest was about to ask.
- 01
Guest reads a treatment page
Injectables, facials, laser, body. Each page is written for the guest, not for SEO.
- 02
Guest picks a consultation or visit
The shape of the visit decides what is asked next.
- 03
Time and intake
The visitor picks a slot, confirms basic intake, and lands a confirmation email instantly.
- 04
Reminder + arrival flow
Day-before reminder by email or SMS. Pre-visit packet attached for first-time guests.
- 01
Visitor
Submits quote form
Mobile-first, 3–6 fields, no friction.
- 02
Validate
Spam + honeypot
Bots filtered before they reach you.
- 03
Notify
Email to your inbox
Lead summary in plain text, in seconds.
- 04
Route
CRM or team handoff
Optional: forward to a CRM or a teammate.
New lead — sample inbox preview
Sarah Kelly · Roof inspection · 1240 Lincoln St, Arlington VA
(703) 555-0142 · Submitted 2 minutes ago · Source: quote form
Features included
What this concept site ships with.
A real build looks like this list. Some items are part of every package; a few are optional add-ons.
Online booking widget
Consultation + treatment
Treatment pages with pricing windows
Provider and team bios
Before/after gallery
With results-vary disclaimer
Sample review layout
First-visit intake form
Mobile-first sticky booking CTA
FAQ + schema
AI intake assistant
Optional add-on
Monthly care plan
From $99/month
See full pricing on the packages page.
Why this structure
Why this structure works for med spas.
Med spa decisions are high-trust, high-friction, and emotionally weighted. Guests are deciding on a person and a treatment at the same time. A site that educates first and books second wins more consultations than one that tries to sell results.
- Consultations surface above the fold.
- Treatment pages let guests self-qualify before booking.
- Booking is a real widget, not a contact form.
- Providers are presented as people, not titles.
- Galleries include the disclaimers guests expect.
More walkthroughs
Other industry concepts to look at.
Want a site structured like this for your business?
Book a free website audit. We will review your current site (or your situation) and walk through what a build like this would look like for your business.